iFiftyFifty Privacy Policy

This Privacy Policy is effective on June 6, 2022.

Privacy Policy

Our Privacy Policy is designed to assist you in understanding how we collect and use the personal information you provide to us and to assist you in making decisions when using our site and products and services.

What information we collect

When you visit our Web site you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and Website use information collected on an aggregate basis as you and others browse our site.

2pensmedia, Inc., doing business as iFiftyFifty (hereinafter referred to as “iFiftyFifty’) automatically collects and/or tracks (1) the home server domain names, IP address, e-mail addresses, type of client computer, and type of Web browser of visitors to iFiftyFifty’s Web site, (2) the e-mail addresses of visitors that communicate with iFiftyFifty via e-mail, (3) information such as personal, financial or demographic information, knowingly provided by the visitor in on-line forms, registration forms, surveys, and sweepstakes entries, and (4) information, either in the aggregate or user specific, on what pages visitors access.

The information and services provided at iFiftyFifty’s web site its affiliates, sponsors, and advertisers are not intended to be viewed by children under 13 years of age.

All sweepstakes offered at iFiftyFifty are open to 50 United States (and the District of Columbia), who are at least 18 years old at the time of entry. Legal residents outside of the U.S. are also eligible to enter. iFiftyFifty will not knowingly permit a child to participate in a game, offering of a prize, or another activity. iFiftyFifty will not knowingly distribute to third parties any personally identifiable offline contact information concerning children under 13 years of age without prior parental consent nor will any information collected from children knowingly be used for any marketing or promotional purposes whatsoever. 

Web site Use Information:

Similar to other commercial Web sites, our site utilizes a standard technology called “cookies” and the Web server logs to collect information on how or Web site is used.  Information gathered through cookies and Web Server logs may include the date and time of visits, the pages viewed, time spent at our Web site and the Web sites visited just before and just after our Web site.  We, our advertisers, and ad serving companies may also use small pieces of code called “web beacons” or “clear gifts” to determine which advertisements and promotions user have seen and how users respond to them. 

Information Security

We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data.  These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data. 

We restrict access to personal information to iFiftyFifty employees, contractors and agents who need to know that information in order to operate, develop, or improve our services.  These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations. 

Information Used

Personal data collected by iFiftyFifty will be used by iFiftyFifty for editorial and feedback purposes, for marketing and promotional purposes, for a statistical analysis of users’ behavior, for future product development, for content improvement, to inform advertisers as to how many visitors have seen or clicked their advertisements, and to customize content and layout of iFiftyFifty’s site. Names, postal and e-mail addresses, and phone numbers collected may be added to iFiftyFifty’s databases and used for future e-mails, calls and mailings regarding site updates, new products and services, upcoming events, and status of orders placed online. Financial information collected may be used to check the user’s qualifications for registration, to bill the user for products and services, to notify the user in the event of sweepstakes winnings, and to notify the relevant taxing and regulatory authorities regarding payments or prizes.

Demographic and profile data collected is used to tailor the visitor’s experience at our site, enabling us to present content we think they might be interested in. We use customer contact information to send the user information about our company and promotional material from some of our partners. The customer’s contact information is also used to contact him or her in the event of a sweepstakes winning, and to notify the relevant taxing and regulatory authorities regarding payments or prizes.

Information Sharing

iFiftyFifty does not share personal information with other companies or individuals outside of iFiftyFifty, however, iFiftyFifty reserves the right to share, rent, sell, or otherwise disclose data it collects on its Web site to third parties. Any third party to which iFiftyFifty shares, rents, sells, or otherwise discloses personal data will be carefully pre-screened by iFiftyFifty and determined to be reputable, and will use the personal data for marketing products and services which iFiftyFifty determines, in its sole judgment, that visitors might find of interest. Through the use of third party cookies, an advertiser will be electronically notified when visitors view or click on its advertisements. This site contains links to other sites and iFiftyFifty is not responsible for the privacy practices or the content of such sites.

If iFiftyFifty becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, we will provide notice before personal information is transferred and becomes subject to a different privacy policy.  We may share with third parties certain pieces of aggregated, non-personal information, such as the number of users who searched for a particular term, for example, or how many users clicked on a particular advertisement. Such information does not identify you individually.   

Changes To Our Privacy Policy  

Please note that this Privacy Policy may change from time to time.  We will not reduce your rights under this Privacy Policy without your explicit consent, and we expect most such changes will be minor. Regardless, we will post any Privacy Policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes).  Each version of this Privacy Policy will be identified at the top of the page by its effective date, and we will also keep prior versions of this Privacy Policy in an archive for your review. 

Right to Contact User

iFiftyFifty reserves the right to contact site visitors regarding account status and changes to subscriber agreements, privacy policy, or any other policies or agreements relevant to site visitors.

Contacting iFiftyFifty

If you have any questions about this privacy statement, the practices of this site, or your dealings with this website, you can contact:


PO Box 632,
Morton Grove, IL 60053

Opt-Out Right

Visitors may opt-out of having their personal information collected by iFiftyFifty, by contacting iFiftyFifty via postal mail to the address above, or via e-mail to support@ififtyfifty.com.